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Website Management In-House

How HMi Elements Streamlined Content Management and Eliminated Third-Party Agency Costs

Website structure made clearer and day-to-day updates brought in-house — eliminating agency fees and transforming the website into a daily sales tool.

🚀 Results at a Glance

  • Refreshed Website and CMS Solution
  • Improved Product Showcase
  • Improved Organic Search Results
  • Mobile Responsive Design
  • AI Filtered Inbound Enquiries
HMi Elements website homepage

Rapid CMS for Product Management

HMi Elements, a leading OEM manufacturer, needed a solution that would allow their team to manage product information efficiently without relying on expensive third-party agencies. We delivered a custom CMS built on our Rapid framework that put full control in their hands.

Product Showcase Made Simple

Built-in video integration and structured product specifications make it easy for the team to showcase their industrial elements with rich media and detailed technical information.

HMi Elements product page
Product Pages with Video & Specs

Easy Content Editing

The Rapid CMS interface allows the team to edit product information, update specifications, and manage content without any technical knowledge or risk of breaking layouts.

Rapid CMS editor interface
Rapid CMS Editor Interface

AI-Powered Enquiry Filtering

Inbound enquiries are automatically filtered using AI to identify genuine leads and reduce spam, with direct integration to the sales CRM for seamless follow-up.

PPC Campaign Integration

Enhanced tracking and optimized landing pages for PPC campaigns improve conversion rates and provide clear ROI metrics for marketing spend.

Highlights

Complete Content Control

The HMi Elements team now manages all product updates, specifications, and content in-house — no more waiting on agencies or paying per-change fees.

Daily Sales Tool

The website transformed from a static brochure into an active sales tool that the team uses daily to showcase products to customers and prospects.

Improved Search Visibility

Structured product data and optimized content led to significant improvements in organic search rankings for key product terms.

Mobile-First Design

Fully responsive design ensures engineers and procurement professionals can access product specifications on any device, anywhere.

What Changed

Content Management

Before Third-party agency required
After Fully in-house editing
Impact Immediate updates, no agency fees

Product Updates

Before Complex, risky changes
After Safe, structured editing
Impact Team can edit without breaking layouts

Enquiry Management

Before Manual spam filtering
After AI-powered qualification
Impact More qualified leads, less time wasted

Marketing Campaigns

Before Poor tracking visibility
After Integrated PPC tracking
Impact Better ROI measurement and optimization

Support Requirements

Before Frequent agency requests
After Minimal support needed
Impact Reduced dependency, faster updates

Why Rapid CMS?

Rapid CMS interface
Intuitive Content Management Interface

Rapid CMS is our bespoke content management solution designed for businesses that need full control without the complexity and security concerns of platforms like WordPress.

  • Lightning-fast performance with optimized caching
  • Secure, custom-built with no third-party vulnerabilities
  • Structured content editing prevents layout breaks
  • Built for your specific business workflows
  • Mobile-responsive by default
  • SEO-optimized from the ground up

🔧 Benefits of a Custom CMS

Unlike off-the-shelf solutions, Rapid CMS is tailored to your exact requirements:

  • No unnecessary features or bloat — only what you need
  • No licensing fees or ongoing subscription costs
  • No security patches or plugin compatibility issues
  • Integration with your existing systems and workflows
  • Full ownership of your platform and data
  • Support from developers who built your system

Key Deliverables

Refreshed Website Design

Modern, professional design that reflects HMi Elements' position as a leading OEM manufacturer, optimized for both desktop and mobile users.

Product Management System

Comprehensive CMS for managing products, specifications, technical data, videos, and supporting documentation with version control.

AI Enquiry Filtering

Intelligent spam detection and lead qualification system that connects qualified enquiries directly to the sales CRM for immediate follow-up.

PPC Campaign Integration

Conversion tracking, optimized landing pages, and analytics integration to measure and improve paid advertising performance.

Ready to Take Control of Your Content?


Click here to schedule a conversation or demo with one of our team

Friendly advice, highly experienced, no sales pressure

Call: +44 (0) 3330 066 280

Or email: 

[email protected]

BRING INFORMATION TOGETHER

Continue your journey to Content Management