From Unreliable to Essential

How Scanstrut's Rebuilt Buyers Guide Became a Reliable Trade Show Tool

An existing product configurator rebuilt for performance and reliability — now works offline at trade shows where the sales team needs it most.

                🚀 Results at a Glance
                Works Offline at Trade Shows
Daily Sales Team Tool
Fast, Reliable Performance
Used by Dealers & Installers
Instant Product Recommendations

            

The Challenge

Scanstrut had an existing buyers guide configurator to help users find the right mounting solutions for their devices. However, the original tool had significant problems — it was slow, unreliable, and critically, required an internet connection. At trade shows, boat shows, and marine exhibitions where connectivity was poor or non-existent, the sales team couldn't demonstrate products effectively, losing opportunities to engage with prospects.

The Solution: Rebuilt with Offline Capability

Offline Mode for Trade Shows

The rebuilt configurator works completely offline on a dedicated computer, ensuring the sales team can demonstrate products at any trade show or event regardless of internet connectivity.

Configurator at trade show — Reliable at Trade Shows

Fast, Reliable Performance

Complete rebuild eliminated the slowness and reliability issues, delivering instant product recommendations every time the sales team needs them.

Fast performance — Instant Product Matching

Intelligent Product Selection

Users select their device or equipment, and the configurator instantly shows compatible mounting solutions with specifications, compatibility notes, and SKU numbers.

Product selection interface — Smart Product Matching

Visual Configuration

Interactive visuals show how products fit together, helping installers visualize the complete mounting solution before ordering.

Embeddable on Reseller Sites

Dealers and distributors can embed the configurator directly on their own websites, providing their customers with instant product compatibility checking without leaving their site.

Embedded configurator on reseller site — Embedded on Reseller Sites

Quick SKU Lookup

Dealers and installers can quickly find SKU numbers for reorders by searching device names or product categories, eliminating confusion and speeding up orders.

Highlights

Trade Show Ready

The offline capability transformed the tool from unreliable to essential — the sales team can now confidently demonstrate products at any event, regardless of internet connectivity.

Performance Rebuilt

Complete rebuild eliminated the slowness and crashes that plagued the original tool, delivering fast, reliable performance that the sales team can depend on.

Daily Sales Tool

The improved reliability means the sales team uses the configurator multiple times daily for customer demonstrations, product selection, and quote generation.

Dealer Resource

Dealers worldwide use the online version to verify product fits, check SKU numbers for reorders, and provide accurate quotes without contacting Scanstrut.

What Changed

Area	Before (Original Tool)	After (Rebuilt)	Impact
Trade Show Usage	Unreliable, needed internet	Works offline perfectly	Now used at every trade show
Performance	Slow, frequent crashes	Fast, reliable	Instant product recommendations
Sales Team Usage	Avoided due to reliability	Used multiple times daily	Essential demonstration tool
Dealer Confidence	Called for verification	Self-service lookup	Reduced support calls

Trade Show Usage

Before Unreliable, needed internet

After Works offline perfectly

Impact Now used at every trade show

Performance

Before Slow, frequent crashes

After Fast, reliable

Impact Instant product recommendations

Sales Team Usage

Before Avoided due to reliability

After Used multiple times daily

Impact Essential demonstration tool

Dealer Confidence

Before Called for verification

After Self-service lookup

Impact Reduced support calls

How It's Used

Trade show booth with configurator — Configurator in Action at Trade Shows

🎪 At Trade Shows

The offline version on a dedicated computer is now essential equipment at every trade show:

Works reliably regardless of venue connectivity
Instant product demonstrations for booth visitors
Sales team can show compatibility on the spot
Generate part numbers and quotes immediately
Professional tool that impresses prospects

💼 For Sales Team

The online version is used daily for customer interactions:

Demonstrate products during video calls
Find compatible solutions instantly
Share configuration links with prospects
Generate accurate quotes quickly

🔧 For Dealers & Installers

Worldwide network of dealers and installers rely on the tool:

Verify product fits for customer applications
Quick SKU lookup for reordering
Self-service reduces calls to Scanstrut
Provide confident recommendations to customers

Key Improvements

Offline Capability

Complete rebuild with offline mode for trade shows — the configurator now works perfectly on a dedicated computer without internet, eliminating connectivity issues at events.

Performance Overhaul

Eliminated the slowness and crashes that made the original tool unreliable, delivering instant responses and dependable performance.

Visual Product Matching

Enhanced visual configurator shows how mounting solutions fit specific devices, making it easy for prospects to understand compatibility.

Quick SKU Reference

Dealers and installers can rapidly find part numbers for reorders by device name or category, reducing errors and speeding up the ordering process.

Mobile Accessibility

Online version works perfectly on smartphones and tablets, allowing installers to check compatibility on site before installation.

Need a Product Configurator That Actually Works?

Click here to schedule a conversation or demo with one of our team

Friendly advice, highly experienced, no sales pressure

Call: +44 (0) 3330 066 280

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