From Website to Sales Tool

How Scanstrut Transformed Their Digital Presence into a Daily Sales Tool

Used daily by sales staff and resellers worldwide — a mobile-first transformation that delivered 100% improvement in inbound enquiries and became an essential business tool.

                🚀 Results at a Glance
                100% Transformation of Enquiries
20% Website Traffic Increase
1500+ Quality Visits per Month
Daily Sales Tool for Team & Dealers
AI-Screened Enquiries

            

Mobile-First Product Showcase

Scanstrut, a leading manufacturer of marine mounting solutions and radar equipment, needed a website that worked as well on a smartphone as on desktop. Their sales team, dealers, and installers needed quick access to product specifications and compatibility information — often while on boats or at marine shows.

Optimized Mobile Navigation

The original website was difficult to navigate on smartphones. The new mobile-ready product structure makes it easy for installers and dealers to find products and check compatibility on the go.

Scanstrut mobile interface — Mobile-Optimized Product Access

Improved Page Performance

Page content that was previously slow to load now delivers instantly, even on mobile connections — critical for users accessing specifications while on site or at boat shows.

Performance improvements — Lightning-Fast Load Times

Web Forms Aligned with Workflow

Enquiry forms are designed around Scanstrut's sales process, capturing the right information and routing it directly to the appropriate team members for fast response.

Optimized contact forms — Streamlined Enquiry Forms

Live Chat Support

Integrated live chat allows the sales team to engage with customers in real-time, answering technical questions and providing product recommendations instantly.

AI-Screened Enquiries

AI-powered screening filters spam and low-quality enquiries, ensuring the sales team focuses their time on genuine prospects and dealer requests.

Highlights

Essential Daily Sales Tool

The website transformed from a basic product catalog into a tool the sales team uses multiple times daily to showcase products, check specifications, and share information with customers.

Dealer & Installer Resource

Dealers and installers worldwide use the site to verify product fits, check SKU numbers for reorders, and access technical specifications while working with customers.

Clear Product Structure

Content restructure and improved usability make it easy to navigate the product range and find the right mounting solution or radar equipment for specific applications.

Marketing Team Independence

The marketing team regularly updates product information, news, and content themselves through the CMS — no technical knowledge required.

What Changed

Metric	Before	After	Impact
Website Traffic	Lower volume	20% increase	1500+ quality visits per month
Inbound Enquiries	Poor mobile experience	All devices optimized	100% transformation from all devices
Mobile Navigation	Difficult to use	Intuitive, fast	Used daily by dealers & installers
Sales Team Usage	Rarely referenced	Daily essential tool	Active sales resource worldwide
Page Performance	Slow loading	Instant access	Better experience, more engagement

Website Traffic

Before Lower volume

After 20% increase

Impact 1500+ quality visits per month

Inbound Enquiries

Before Poor mobile experience

After All devices optimized

Impact 100% transformation from all devices

Mobile Navigation

Before Difficult to use

After Intuitive, fast

Impact Used daily by dealers & installers

Sales Team Usage

Before Rarely referenced

After Daily essential tool

Impact Active sales resource worldwide

Page Performance

Before Slow loading

After Instant access

Impact Better experience, more engagement

Built for the Marine Industry

Scanstrut product showcase — Detailed Product Specifications

Scanstrut designs and manufactures premium mounting solutions and radar equipment for the marine industry. Their products are used by boat builders, dealers, installers, and boat owners worldwide.

🔧 What Makes It Work

Mobile-first design for on-the-go access
Fast loading on all devices and connections
Clear product compatibility information
Easy SKU reference for quick reordering
Technical specifications always accessible
Integrated live chat for instant support

💼 Real-World Usage

The platform serves multiple user groups with different needs:

Sales Team: Showcase products to customers, access specifications during meetings, share product links
Dealers: Check product fits for customer boats, verify SKU numbers for orders
Installers: Access technical specs on site, confirm compatibility before installation
Marketing Team: Update content, manage product information, track campaign performance
Boat Owners: Research products, find compatible solutions, contact for purchases

Key Deliverables

Mobile-Ready Product Structure

Complete restructure of product pages and navigation optimized for smartphone and tablet use, ensuring installers and dealers can access information anywhere.

Performance Optimization

Comprehensive speed improvements delivering instant page loads even on mobile connections, crucial for users at boat shows or on vessels.

Workflow-Aligned Forms

Contact and enquiry forms designed around Scanstrut's sales process, capturing relevant information and routing to the right team members.

Rapid CMS

Content management system allowing the marketing team to update product information, news, and technical specifications without developer support.

AI Enquiry Screening

Intelligent filtering system that identifies and blocks spam, ensuring the sales team only receives genuine enquiries worth their attention.

Live Chat Integration

Real-time chat support enabling instant engagement with customers and dealers who have technical questions or need product recommendations.

Transform Your Website into a Sales Tool

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