Bespoke Website Design and Build

Your website reflects an older version of the business

Businesses change faster than websites do. A narrower product range, a single sector focus, an older brand. A site built around any of those works against you every time you enter a new market.

Your site is difficult to use on a phone

For dealers, installers and field based buyers, mobile is the primary device. A site that's slow or awkward on a smartphone costs you something every time somebody tries to use it on site.

Design and build are being handled separately

When visual design and build aren't developed together you get a site that looks right and doesn't work right. Integrations break, performance suffers, and the fix costs more than doing it once.

You can't update the site without outside help

A marketing team waiting on a developer to change a product page or add a news item isn't in control of its own content. For a fast moving business those delays accumulate.

Featured solution

A website built to be found in new sectors

Scanstrut design and manufacture mounting solutions and equipment for marine, RV, vanlife and outdoor use. Their previous site was built around their marine heritage, which has always proved challenging to attract new business from other places.

The site also had to work on a smartphone, because that is where people start when they research a product.

We rebuilt it mobile first and restructured the product catalogue around all four sectors rather than marine alone. Each sector now has its own route through the range. Enquiry forms were built around the sales process, so submissions route to the right person. Content moved into Rapid CMS for the marketing team to run themselves.

The site is now a working sales tool. The team pull up specifications in meetings and share product links, and the dealer network uses it in the field for SKU codes and ordering.

Outcome