Used daily by sales staff and resellers worldwide, a mobile-first transformation that delivered 100% improvement in inbound enquiries and became an essential business tool.

Results at a Glance

  • 100% Transformation of Enquiries
  • 20% Website Traffic Increase
  • 1500+ Quality Visits per Month
  • Daily Sales Tool for Team & Dealers
  • AI-Screened Enquiries
Scanstrut website homepage

Redesigning for Growth

Scanstrut had an existing website that positioned them primarily as a marine manufacturer. While marine was their heritage, they wanted to expand into other sectors such as RV, automotive and industrial, with their mounting solutions and equipment. The challenge was repositioning the brand and restructuring the website to appeal to multiple industries, and to work as well on a smartphone as on desktop.

Optimised Mobile Navigation

The original website was difficult to navigate on smartphones. The new mobile-ready product structure makes it easy for installers and dealers to find products and check compatibility on the go.

Scanstrut mobile interface
Mobile-Optimised Product Access

Improved Page Performance

Page content that was previously slow to load now delivers instantly, even on mobile connections, critical for users accessing specifications while on site or at boat shows.

Performance improvements
Fast Load Times

Web Forms Aligned with Workflow

Enquiry forms are designed around Scanstrut's sales process, capturing the right information and routing it directly to the appropriate team members for fast response.

Optimised contact forms
Streamlined Enquiry Forms

Live Chat Support

Integrated live chat allows the sales team to engage with customers in real-time, answering technical questions and providing product recommendations instantly.

 

AI-Screened Enquiries

AI-powered screening filters spam and low-quality enquiries, ensuring the sales team focuses their time on genuine prospects and dealer requests.

 

Highlights

Essential Daily Sales Tool

The website transformed from a basic product catalog into a tool the sales team uses multiple times daily to showcase products, check specifications, and share information with customers.

Dealer & Installer Resource

Dealers and installers worldwide use the site to verify product fits, check SKU numbers for reorders, and access technical specifications while working with customers.

Clear Product Structure

Content restructure and improved usability make it easy to navigate the product range and find the right mounting solution or radar equipment for specific applications.

Marketing Team Independence

The marketing team regularly updates product information, news, and content themselves through the CMS, no technical knowledge required.

What Changed

Metric Before After Impact
Website Traffic Lower volume 20% increase 1500+ quality visits per month
Inbound Enquiries Poor mobile experience All devices optimised 100% transformation from all devices
Mobile Navigation Difficult to use Intuitive, fast Used daily by dealers & installers
Sales Team Usage Rarely referenced Daily essential tool Active sales resource worldwide
Page Performance Slow loading Instant access Better experience, more engagement

Strategic Repositioning

Scanstrut product showcase
Detailed Product Specifications

Scanstrut designs and manufactures premium outdoor solutions and equipment used worldwide. While marine was their heritage, they wanted to extend their engineering and manufacturing expertise to other outdoor sectors.

What Makes It Work

  • Mobile-first design for on-the-go access
  • Fast loading on all devices and connections
  • Clear product compatibility information
  • Easy SKU reference for quick reordering
  • Technical specifications always accessible
  • Integrated live chat for instant support

Real-World Usage

The platform serves multiple user groups with different needs:

  • Sales Team: Showcase products to customers, access specifications during meetings, share product links
  • Dealers: Check product fits for customer boats, verify SKU numbers for orders
  • Installers: Access technical specs on site, confirm compatibility before installation
  • Marketing Team: Update content, manage product information, track campaign performance
  • Boat Owners: Research products, find compatible solutions, contact for purchases

Key Deliverables

Mobile-Ready Product Structure

Complete restructure of product pages and navigation optimised for smartphone and tablet use, ensuring installers and dealers can access information anywhere.

Performance Optimisation

Comprehensive speed improvements delivering instant page loads even on mobile connections, crucial for users at boat shows or on vessels.

Workflow-Aligned Forms

Contact and enquiry forms designed around Scanstrut's sales process, capturing relevant information and routing to the right team members.

Rapid CMS

Content management system allowing the marketing team to update product information, news, and technical specifications without developer support.

AI Enquiry Screening

Intelligent filtering system that identifies and blocks spam, ensuring the sales team only receives genuine enquiries worth their attention.

Live Chat Integration

Real-time chat support enabling instant engagement with customers and dealers who have technical questions or need product recommendations.