Turn Your Website into a Sales Tool

You're getting traffic but not enquiries

Visitors arrive, look around and leave without making contact. The content is there, but nothing guides them toward a next step or helps them work out whether what you offer fits.

Your sales team answers questions the website should

Compatibility checks, product selection, specification queries. Time spent on questions a well built tool could handle is time not spent on the conversations that actually need a person.

Your content isn't connected to your sales process

Useful information sitting on its own doesn't convert. Content structured to move somebody through a decision, rather than simply inform them, starts doing a different job entirely.

Demos and trade shows expose the gaps

When your sales team tries to use the website in front of a prospect and it lets them down, slow, unreliable, dependent on a good connection, it undermines the conversation.

Featured solution

A product guide that doubles as a daily sales tool

Scanstrut's Buyers Guide helps customers find the right mounting solution for their device. We rebuilt it as a content-to-sales tool.

The guide shows which products fit which devices, with specifications, compatibility notes and SKU codes. Over time it has also shown which products and marine brands customers ask about most. The online version embeds on reseller and distributor sites, so dealers can check compatibility without calling. The offline version runs on a dedicated device at trade shows.

Outcome