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Quick Wins

5 Quick Wins to Improve Your Website (Without a Redesign)

After 15+ years building websites, I can confidently say there are five things your team can fix tomorrow that will instantly give your site a lift — without needing a redesign, a dev, or a miracle.

  1. Use only one H1 per page.
    Make sure each page has a single, clear <h1> that reflects your page’s purpose. Use <h2> and <h3> for structure. Google and your users both prefer tidy hierarchy.
  2. Convert images to WebP.
    WebP files load faster and are better for performance. Resize them before uploading — don’t leave it to your CMS to scale down massive JPEGs in the browser.
  3. Clean up your HTML paste-ins.
    If you're copying from Word, email, or Notion — paste into Notepad first. Or better yet, ask ChatGPT to "clean this HTML for web". Your site (and your visitors) will thank you.
  4. Match your Page Title & Meta Description to your Heading.
    Keep them short (under 60 and 160 characters), meaningful, and aligned with your page’s actual message. This helps with search rankings *and* click-throughs.
  5. Rename and describe your images.
    Instead of IMG_0001.jpg, use oak-tree-webinar.webp plus add a relevant alternative text like "Oak tree branding visual from June webinar.".

    It is a 2-minute habit with long-term SEO benefit.

You don’t need a redesign to get results — just better habits. Next time you publish a page or article, try all five of these. You'll spot the difference in speed, visibility, and how little time you waste cleaning up after your CMS.

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