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How Scanstrut's Rebuilt Buyers Guide Became a Reliable Trade Show Tool

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Categories: Configurator Content to Sales Rescue

Product configurator works offline at trade shows for visitors to try out and Sales Team to demo.

Results at a Glance

  • Works Offline at Trade Shows
  • Over the Phone Demonstration - Daily Sales Tool
  • Fast, Reliable Performance
  • Works on Dealer & Installer Websites
  • Instant Search Results
  • Try for Size Preview
Scanstrut Buyers Guide configurator

The Challenge

Scanstrut had an existing buyers guide configurator to help users find the right mounting solutions for their devices. The original tool was slow, unreliable and required an internet connection. At trade shows, boat shows and marine exhibitions where connectivity was poor or non-existent, the sales team couldn't demonstrate products effectively, losing opportunities to engage with prospects.

Solution

Offline Mode for Trade Shows

The rebuilt configurator works completely offline on a dedicated computer, ensuring the sales team can demonstrate products at any trade show or event regardless of internet connectivity.

Configurator at trade show
Reliable at Trade Shows

Fast, Reliable Performance

Complete rebuild eliminated the slowness and reliability issues, delivering instant product recommendations every time the sales team needs them.

Fast performance
Instant Product Matching

Intelligent Product Selection

Users select their device or equipment, and the configurator instantly shows compatible mounting solutions with specifications, compatibility notes, and SKU numbers.

Product selection interface
Smart Product Matching

Visual Configuration

Interactive visuals show how products fit together, helping installers visualise the complete mounting solution before ordering.

Visual configuration
Visual Product Assembly

Embeddable on Reseller Sites

Dealers and distributors can embed the configurator directly on their own websites, providing their customers with instant product compatibility checking without leaving their site.

Embedded configurator on reseller site
Embedded on Reseller Sites

Quick SKU Lookup

Dealers and installers can quickly find SKU numbers for reorders by searching device names or product categories, eliminating confusion and speeding up orders.

 

What Changed

Area Before (Original Tool) After (Rebuilt) Impact
Trade Show Usage Unreliable, needed internet Works offline perfectly Used at every trade show
Performance Slow, frequent crashes Fast, reliable Instant recommendations
Sales Team Usage Avoided due to reliability Used multiple times daily Essential demonstration tool
Dealer Confidence Called for verification Self-service lookup Reduced Telephone Call Time

Where Used

Trade show booth with configurator
Configurator in Action at Trade Shows

Trade Shows

The offline version on a dedicated computer is now essential equipment at every trade show:

  • Works reliably regardless of venue connectivity
  • Instant product demonstrations for booth visitors
  • Sales team can show compatibility on the spot
  • Generate part numbers and quotes immediately
  • Professional tool that impresses prospects

Over the Phone Demonstration

The online version is used daily for over-the-phone demonstration by the Sales Team

  • Demonstrate products during video calls
  • Find compatible solutions instantly
  • Share configuration links with prospects
  • Generate accurate quotes quickly

Dealers & Installers

Worldwide network of dealers and installers rely on the tool:

  • Verify product fits for customer applications
  • Quick SKU lookup for reordering
  • Self-service reduces calls to Scanstrut
  • Provide confident recommendations to customers

Key Improvements

Offline Capability

Complete rebuild with offline mode for trade shows. The configurator now works perfectly on a dedicated computer without internet, eliminating connectivity issues at events.

Performance Overhaul

Eliminated the slowness and crashes that made the original tool unreliable, delivering instant responses and dependable performance.

Visual Product Matching

Enhanced visual configurator shows how mounting solutions fit specific devices, making it easy for prospects to understand compatibility.

Quick SKU Reference

Dealers and installers can rapidly find part numbers for reorders by device name or category, reducing errors and speeding up the ordering process.

Mobile Accessibility

Online version works perfectly on smartphones and tablets, allowing installers to check compatibility on site before installation.

 

Worth a Conversation?

If our content sounds familiar or you are looking for alternative ideas to solve duplication and improve communication, give us a call.

No commitment, no sales pitch, just a conversation about whether we are the right people for you.

Please call +44 (0) 3330 066 280 or email [email protected]

 

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Work illustrations by Storyset